October 31, 2016 by Kelly
Are you interested in the hype that's been surrounding membership based businesses lately?
It actually reminds me of my former corporate life as Director of Membership in Asia years back for a prestigious membership business club. We had a spa, 7 outlets with restaurants, gym, squash courts, etc. Basically, it’s like a Ritz-Carlton hotel, just without accommodation. I was their 1st staff member, started from marketing research to hiring and managing a team, witnessed the building went up, sold, launched, and served over 1000 members in less than 6 months. It was a super intense and fun project. So you can say that I have experienced membership-based business first hand beyond the digital world. So you can say that I have experienced membership-based business first hand beyond the digital world.
I get asked quite often about membership-based business by my clients, and as I have been planning for my coming membership site to serve a larger audience, I want to make sure I get the best expert to share the knowledge with you. I think that I've accomplished it! :)
Today, you will be hearing from one of my good friends, Mike Morrison, who is one half of The Membership Guys. Mike and his partner Callie Willows have spent years guiding the growth of membership websites, e-learning businesses, and online communities, helping clients to attract hundreds of thousands of members and generate millions of dollars in revenue. These clients include one of my business mentors: Chris Ducker.
Warning: In this gem-packed interview, Mike didn’t hold back a bit! It’s like a mini training course on its own, so do take out your pen and notepad. If you are driving or working out, you'll have to re-listen again to take notes. YES, it’s that good!
Learn How to Run a Membership Based Business...
- Mike explains what membership based business is
- 2 common mistakes to avoid when building up a membership-based business
- The reality of membership retention rate and specific tips of how to boost it up
- What the right mindset is in order for you to operate a membership based business that leads to longterm prosperity
- Main benefits of membership based business
- What your pricing strategy for membership business in different categories is
- Mike's top 3 tips to run a successful membership business
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